Your brokerage’s success relies directly on your ability to find, recruit and obtain top talent. Today’s top brokerage firms are utilizing technology to attract the best talent. Prospective brokers consider things like floor time, commission splitting and assistance for marketing efforts when deciding where they want to continue or start their career in the real estate industry. With the constant movement and progression in commercial real estate, brokerages are always looking for ways to step up their recruiting efforts.
Here are three ways brokerages are using technology to attract and retain top real estate brokers.
Technology Makes the Agent’s Life Simpler
To attract top talent, it’s important to show how you can make the agent’s life easier and make their business run smoother. Agents are looking to work for brokerage firms that can offer them CRMs and ways to streamline their administrative tasks. Power agents want solutions that will help them increase sales and success.
With that being said, agents are looking for easily adoptable technology that can help them eliminate tedious tasks with technology. By offering agents a way to make their day-to-day operations simpler, you will attract talent that is driven and motivated.
Technology Makes Agents More Knowledgeable
By providing robust systems to encourage growth, you are helping your agents streamline their business and helping them look even more knowledgeable to their clients. These systems allow agents to grow their independence and relevancy within the real estate market. Robust systems power collaborations between the agent and the client, helping them establish and grow agent/client rapport and trust.
When presenting an offer to a prospective agent, you will need to prove that your brokerage can offer them the systems they need to build client relationships easily. The real estate industry thrives off of agent/client relationships and it’s important to offer technology that can make that happen in order to attract and retain top talent.
Technology Improves Marketing
How does your brokerage help agents gain market share? Do you have any tools to offer agents to assist them in marketing themselves and their properties? These are questions that top talent will want to know the answers to before deciding to join your brokerage. A solution that streamlines property marketing and analytics can help drive top talent to your office.
Your brokerage’s marketing tools should also be mobile-compatible to help agents stay as independent from the office as possible when presenting listing info and data to sellers, buyers, investors and property owners.
To maintain an elite level of success, you’ll need top talent working for your brokerage. With technology tools that streamline processes and enhance the agent/client relationship, you will have more leverage when it comes to attracting and retaining top brokers. The real estate industry is driven by technology and continues to grow as an industry – prospective agents will want to know that your brokerage can keep up with the technology trends in the future while making their lives and business more efficient.